Mark Anielski

Mark Anielski 2014-4 no tie

Mark Anielski

Mark Anielski (B.A., BScF, MScFE) is an economic strategist specializing in measuring the well-being and happiness of nations, communities and businesses. Mark holds three degrees from the University of Alberta: Economics (1981), Forest Science (1984), and Masters of Science in Forest Economics (1991). For ten years (2003-2012) he was professor of corporate social responsibility and social entrepreneurship at the University of Alberta’s School of Business. He has lectured internationally on the economics of happiness and well-being in Canada, the US, China, Tahiti, The Netherlands and Austria.

The Economics of Happiness BookHe is the author of the best-selling book The Economics of Happiness: Building Genuine Wealth, which was released in China in 2010.  In 2008, his book won the gold medal in the Conscious Business and Leadership category at the Los Angeles Nautilus Book Awards. The book also won a bronze medal at the Axiom Book Awards in New York in the category of economics. In 2008 Alberta Venture magazine named him one of Alberta’s 50 most influential people.

He developed the Genuine Wealth model, profiled in his book, as a pragmatic tool or governments and business to measure trust, relational capital and the well-being. Using conventional accounting and economic analysis tools with a well-being impact lens, Mark helps organizations measure the well-being returns on investment of what he calls the five-capital-assets of a business, community or nation.

For over 25 years, Mark has served as an economic strategist and advisor to governments, business, non-profits, and financial institutions in Canada (Alberta, British Columbia, Ontario, Nova Scotia), the US, Europe (The Netherlands, Austria), China, Bhutan and French Polynesia. His intuitive analytic skills combines the best of economics, accounting and forest ecology into a new form of economic analysis that focuses on well-being impacts and well-being value investment. For 25 years he has dedicated his time in service to building a new economy based on well-being.

He believes that what we measure reveals our true values. Genuine value investment and decision making should be focused on answering the question: what is the expected well-being impact? He believes that our measures of success should be focused on well-being, people, the planet and then financial profitability.

He is currently developing Well-being Impact analytic tools to support social impact value investment, workplace and community well-being assessments, community asset development strategies, and a new corporate model Mark calls the Well-being Corp. He is currently working with a new generation of  investment bankers in the US and London on the development community asset-based well-being funds investment supported by Well-being Impact analytic tools that assesses and verifies the highest and best use of natural, human and social capital asset

In 2012 Mark co-founded the Genuine Wealth Inc., an economic policy think-tank dedicated to the development and application of the Genuine Wealth model that measures the well-being impact of public policies, community asset development and sustainable businesses.

He has advised governments around the world as well as Canadian municipalities on well-being and quality of life indicators and well-being-based measurement and management systems.  Mark served 14 years as a senior economist and policy analyst with the Alberta Government.  Between 1993-1995, Mark led Alberta Environment’s strategic-business planning process and developed the ministry’s performance outcome measurement system. Between 1995-1999 he served as senior policy advisor to Treasurer Jim Dinning at Alberta Treasury, developing the Alberta Government’s first 3-year strategic-business plan and Alberta’s performance outcome measurement system (Measuring Up). He gained considerably experience in government goal-based budgeting and performance outcome measurement advising Treasury Board and all Alberta Government ministries.

In 2009 Mark served on the Alberta Inspiring Education Steering Committee to establish a 20-year vision of a long-term educational framework for an ‘educated Albertan’ by the year 2029. He has served on volunteer boards of the Live Local Edmonton, E4C (Edmonton), and the Strathcona Centre Community League (Edmonton).

Mark was the founding adjunct professor of Corporate Social Responsibility and Social Entrepreneurship at the University of Alberta’s School of Business (2003-2012). He is also was founding professor of sustainable economics (2002-2007) at North America’s first MBA program in sustainable business and ethics at the Bainbridge Graduate Institute (BGI) in Seattle, Washington; now Pinchot University/Presidio Graduate School. He has written and published over 100 professional papers related on a wide range of subjects including natural capital, sustainability measurement, well-being economics, and government accountability.

He holds two bachelor degrees in Economics and Forest Science and a Masters of Science   in Forest Economics from the University of Alberta.

Mark Anielski’s clients include:

  • Alberta Agriculture and Rural Development
  • Alberta Education (Inspiring Education)
  • Alberta Environment
  • Alberta Motor Association
  • Alberta Sustainable and Resource Development
  • Alberta Recreation and Parks Association
  • Alberta Seniors and Housing
  • Alberta Treasury
  • Alexis Nakota Sioux Nation
  • Athabasca-Chipewyan First Nation
  • Atkinson Foundation
  • Amoco (Canada)
  • Algonquin Anishinabeg Nation (Quebec)
  • Bainbridge Graduate Institute (Pinchot University)
  • Battle River Watershed Alliance
  • B.C. Construction Association
  • Canadian Boreal Initiative
  • Canadian Centre for Substance Abuse
  • China Council on International Cooperation on Environment and Development
  • City of Edmonton
  • City of Calgary
  • City of Innsbruck, Austria
  • City of Leduc
  • City of Saskatoon
  • City of Santa Monica
  • Credit Unions of Alberta
  • Columbia Basin Trust (B.C.)
  • Ducks Unlimited Canada
  • Edmonton Construction Association
  • Enbridge
  • Environment Canada
  • Ethical Funds of Canada
  • Federation of Canadian Municipalities
  • Fraser Basin Council
  • Government of Canada
  • Government of Alberta
  • Government of British Columbia
  • Government of Ontario
  • Government of Nova Scotia
  • Government of Northwest Territories
  • Government of Yukon (Economic Development)
  • Government of Bhutan
  • Government of China
  • Government of The Netherlands
  • Government of French Polynesia (Tahiti)
  • Harbin Institute of Technology (Harbin, China)
  • Harsa Corp.
  • International Institute for Sustainable Development
  • Ktunaxa First Nation (B.C.)
  • Little Red River Cree First Nation
  • Lutsel K’e Dene First Nation
  • National Centre of Excellence: Sustainable Forest Management Network (University of Alberta)
  • National Round Table on the Economy and Environment
  • Nature Conservancy of Canada
  • North Saskatchewan Watershed Alliance
  • Nunavut Tungavuut Inc.
  • Onondaga Nation (New York)
  • Parks Canada
  • Pembina Institute
  • Philippine National Oil Company
  • Redefining Progress (San Francisco)
  • Smart Growth B.C
  • Smart Growth Ontario
  • Town of Olds
  • Town of Valleyview
  • Town of Oakville
  • Suncor Energy
  • University of Alberta
  • University of Calgary
  • Urban Systems
  • Vancity
  • Western Economic Diversification (Industry Canada)
  • Wichitowin Circle of Shared Responsibility (Edmonton)
  • World Bank
  • World Resources Institute (Washington D.C.)
  • Yukon Council on the Economy and the Environment

Cell: 780.964.0090



7 Responses to Mark Anielski

  1. Daryl says:

    good book, btw. I recently googled for some info about it only to find that there is a movie out now by the same name. The producers (or PR rep, anyway) said it had nothing to do with your book. Is that legal? It seems to me like there’s quite a bit of overlap.

    I guess as long as everyone is fighting for the same thing it’s okay?

    • Hi Daryl, thanks for writing and apologies for not getting back to you any sooner. The documentary movie The Economics of Happiness came out sometime after my book was published (May 2007). I don’t mind the film’s producer, Helena Norberg Hodge using the same title for their movie if they had only had the courtesy to contact me and alert me of their forthcoming film. Ironically, many of the people featured in her film are colleagues or friends of mine. To believe she was not aware of my book is hard to believe. I don’t see any use in fighting with Helena since our respective messages are complimentary though my book deals with other subjects she does not cover in her film.
      Many people thought that her movie was a documentary based on my book.
      The only thing that matters to me is that a healthy and robust conversation is catalyzed by my book and her movie.
      cheers and thanks for writing
      Mark Anielski
      The Economics of Happiness: Building Genuine Wealth

  2. Alan Blanes says:

    I admire greatly what you are doing, Mark. I strongly believe that the only way that humanity will have the capacity to face crises by setting public goals, would be if we are able to affirm rule of law in the sale of securities and banning all forms of deception in commerce.

    Naomi Klein documented in her Distinguished Speaker Series talk on behalf of UBCO in Kelowna last month, that the federal government has cut back its stated ability to put into effect its COP21 goals to a quarter of what was agreed to in December 2015 in Paris. This will require that the areas of dysfunctionality that she itemized in the areas of de-regulation and privatization has hollowed out the capacity of governments to do their job.

    I would like to find out how Blue Dot Campaign, LEAP Manifesto and Idle No More may be able to assert traditional cultural standards that would underlay a rule of law ethos in securities governance…It would be great to get your views on this.

    Alan Blanes
    Ph 250-300-8400

    • Dear Alan, thanks for reaching out. You caught my interest with your questions about how traditional cultural standards or values could be more effective asserted in our country as it pertains to ‘securities’ governance. What precisely do you have in mind? I provide some economic strategic counsel to First Nations on the subject on weaving traditional values into a new framework for governance of First Nations ‘genuine wealth’, namely natural, social, cultural, and people (gifts, skills, competencies) assets. Perhaps you can spell out what you envision? Mark

  3. Alan Blanes says:

    Thanks very much for the response, Mark. I would like to see an end to the ritual in securities governance of looking at reviews of the SRO self governing model – and seeing numerous examples of where it amounts to nothing but an open door to impunity for deceptive dealers. It would be very interesting to see if a tag-team between those groups that are critical of the derailed and counterproductive services from investment regulative agencies – and the organizations that see North America as Turtle Island – and that protection of the next 7 generations is a sacred obligation. This goal could only be accomplished, in my view, if we are to organize to get governance of investment adhering to traditional methods of accounting for actions. The deregulated, self regulating structure only indulges the industry – and has demonstrated zero regard for the future trustworthiness of investment governance.

    I would like to get your views on this clip: I would like to get the comment link for:

    Your insight into how to create concord between the forces that want restoration of legitimate rule of law would be most appreciated.


  4. David M says:

    Hi Mr Mark, im fascinated about your book because it talks – in an indirect form – about a forgotten and unrecognized branch of economics called Metaeconomics. I do believe our economies and societies would be more efficient and faire if this branch, along with meso and neuroeconomics, were recognized and used in our policies.

    Best Regards!

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